It is recommended that both posts titled “Simon Sinek: Understand the Game” are read prior to this post as the addictive nature of aspects of our nervous system is important to grasp so that you can appreciate the significance of how the industry markets exercise to us, and why.
In general, we are not encouraged to train towards a goal mindfully. We are not encouraged to evaluate our starting point: our cardiovascular and respiratory capacity, our flexibility, our mobility, our skill level. We are not encouraged to establish proper baseline measures against which to assess progress, to assess improvement in any real aspect of health, or function; instead we are told to pick a goal, preferably an epic event, then follow a plan which will take us to the finish line.
We are encouraged to create an addiction to exercise, not for exercise to be added as a balanced aspect of life. We are encouraged to over-reach and over-train all in the pursuit of finish lines, participant medals, and t-shirts, as if any of those are measures of wellness, function or health. We are encouraged to participate in sport, as if its an experience no different than wine tasting… something you casually do on a weekend with friends which requires no development of ability, capacity, or skill.
This is how dumbed-down training for performance, for the pursuit of health, of peak physical and mental function has become.
Its been dumbed-down not for your benefit, not to make health more accessible, more available, but for the sake of corporate revenue and profit.
The major sports product and service companies, from footwear, to apparel, to event management and so-called sports nutrition (i.e. candy for adults) have diminished sport telling everyone and anyone that a 10k, a marathon, a triathlon, a grandfondo, any and all finish lines are just on the other side of acquiring all the right training equipment, outfits, technology and tracking devices, and of course, all the sports nutrition your two hands can carry to the check out.
Training… oh, don’t worry about training, all that it takes is a few weeks where you train at your limit (hopefully without a resulting injury or illness) learning to “take the pain”. There is no technical instructional, there is no learning of skills; instead mindless all out effort has been branded “training”. If you aren’t coughing up or peeing blood… you ain’t trainin’.
The industry makes it sound like anyone can participate in any sport, and if you are not, then the final attack in their strategy is emotionally manipulating us to believe that our lack of participation is due to a lack of willpower, a lack of discipline, or evidence of inadequacy as an human being that holds us back. The corollary being that we will no longer feel inadequate and all our life issues will disappear if we only sign up for their event, wear their gear, use their equipment.
Consider the recent announcement by World Champion and 2016 Rio Olympic gold medalist in the sport of triathlon Alistair Brownlee:
- He announced that he will be training and competing in iron distance triathlons, moving up from the sprint and Olympic distance triathlons for the next two seasons. His goal is to qualify and compete at Ironman World Championships in Hawaii, but he believes that the two year time frame is likely too short of a time span to achieve that goal.
We are not talking about an athlete who is just starting out. This is an athlete who has been training since elementary school age, who has been competing at the highest level of sport for over a decade, and who has stood on the podium at Worlds, European Champs, and the Olympics, both as a Junior and Amateur athlete…
We are talking about an athlete who peaked for competing in Rio in an Olympic distance triathlon by putting in 35-40 hr training weeks, swimming 20-25km, biking 500-700km, and running 120km per week…
…and he doesn’t think two years is enough to prep properly for an Ironman triathlon.
Please stop there, re-read this point, and allow enough time for the significance of it to sink in.
How many who have spent the last decade or more sitting behind a desk and behind the wheel commuting 6-8+hrs a day, who have little background in formal training for sport, who have a ways to go to regain health let alone starting on fitness are sold that all it takes is a few months and you can… run a half or full marathon, race in a triathlon, or better yet complete an iron distance triathlon, or cycling grandfondo?
How many coaches are selling aspiring athletes that two years is more than enough time to prep for an Ironman? Really. Its not enough for Alistair Brownlee, two time Olympic gold medalist in the triathlon (London 2012 & Rio 2016), and four time ITU World Champion, but its more than enough time for everyone else? How exactly does that work?
How is it that pros who have decades of training under their belts, train as many hours per week that you work your job need years to prep while everyone else is packaged and sold that training and competing in sport is no different than packing a suit case and going for a cruise, or an overseas vacation? Just have the right luggage; that’s all it takes.
National & Olympic Swim Team Coach Paulus Wildeboer
The health and fitness industry are lying outright to you in order to monetize your fears, and turning profits to the tune of billions and billions of dollars in so doing. Meanwhile, you in an honest effort to become healthy have become addicted to excessive and insanely intense exercise at that, which after yielding some temporary positive results now leaves you jailed with unending aches, soreness, pain, injury, and illness. Plus, the all out efforts and subsequent days of discomfort add to a growing animosity towards the gym, fitness clubs, and the entire thought of training. It builds an inner turmoil fed by the guilt the industry sows to make it seem that if you don’t work out then you are inadequate because you obviously lack the willpower, desire, and ambition to drag yourself back out for another session of self inflicted harm.
So what do you have to do to keep it going? We sign up for some extraordinary epic one of a kind event. An event that we pray will motivate us to continue to hurt ourselves day after day until we are healthy (or die trying).
The industry cares not whether you get healthy, all they want is to pry from you every penny you’ve got and once drained, drop you moving on to another whose fears of being overweight, obese, stricken by anyone of the lifestyle diseases (e.g. heart disease, stroke, cancer, Alzhiemers, diabetes) or due to the desire to be identified as an athlete fall for their trap of “only 10weeks to look and feel your best”.
You have not been and you are not being encouraged to engage in mindful training.
Mindful training is where you regain flexibility, regain full function of all your joints, muscles, and with that mobility, leading to agility, balance, coordination, and dexterity. Mindful training naturally leads to an appropriate body weight, and retrains the mind to remain at peace, focused, and objective when stressed, and precludes getting injured or ill. Mindful training is not a destination, its a process.
Sport is about the beautiful movements that the human body is capable of creating, not mindless extreme effort.
The problem for industry is that mindful training cannot be sold in quantity. So the solution is to dumb-down training and competing in sport so that they can achieve sales quotas.
Mindful training comes from a caring, compassionate, knowledgeable and experienced coach and health professional, preferably done one on one, but doable in small groups.
Mindful training focuses on learning how to move, from which joint and muscle group to generate power, resulting in speed, endurance, and ease in movement. None of which can be done via Skype or by downloaded spreadsheet.
Mindful training does not depend on premium equipment, the latest technology, laboratory developed nutrition. If it did, then why do Olympians arise from poverty? Hmm?
You have been encouraged to get addicted where your supplier and enabler is the health and fitness industry.
You want your health? Then break free from the mainstream definitions of exercise, of training, of competing, of nutrition, and especially of health.
Addicted living is not healthy living.
Find someone in your community who coaches healthy mindful training.
Those depending on HIIT (hi intensity interval training), bootcamps, Tabata, CrossFit or any other insanely intense and excessive form of exercise are selling short cuts to cosmetically change you to look healthy, they are not truly helping you to change to be healthy.
Find someone in your community who is teaching how to move, how to regain movement by acquiring skills in movement, and who will help you one on one figure out what is holding you back, what you need to do to get healthy, who are willing to walk with you each step of the way.
Find a sport or a performing art that speaks to you on a deeper level… it can be ballet, hip hop dance or jazz, or it can be any sport that you fancy. If its fun, if you are challenged by it, if you can commit to it, if it requires you to practice, to train, to learn, if you can start at an appropriate level and progress at your speed and skill, then its the right activity for you no matter what it is.